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Retro gaming for Texas’ first marijuana TV ad


Gamers will soon find their skills put to use raising money to produce and air the very first television commercial supporting marijuana in Texas.

In an effort to increase awareness about an upcoming marijuana march in Dallas which drew several thousand people last year, the non-profit organization behind the event aims to hold a Nintendo 64 video game tournament to raise money which will help pay for the ad.

The Dallas/Fort Worth chapter of the National Organization for the Reform of Marijuana Laws (DFW NORML) says that paying for the advertising slot will cost a minimum of $2,000.

“DFW NORML has always been an unconventional NORML chapter, so the idea to fund advertising for our next big march with a high stakes video game tournament was something our board of directors was more than willing to try,” states Shaun McAlister, the organization’s executive director.

“Back in 2014 we purchased our first billboard to advertise the Global Marijuana March and saw an increase from 500 to over 3,000 as a direct result of the eyes on the billboard and the subsequent publicity the billboard received,” he adds. “Our hope is that a television commercial on a mainstream, local station would have a similar but exponentially greater impact on attendance. Ultimately, we’re looking to assemble the largest gathering of peaceful marijuana protesters the state of Texas can muster.”

Texas Marijuana Policy Advocacy Workshops — January 2018
Texas Marijuana Policy Advocacy Workshops — January 2018

Dubbing the video game event a N6420 Tournament, players will compete in Mario Kart 64, Super Smash Bros, and a third game which will be determined at the event, either GoldenEye or Perfect Dark. Those who purchase VIP tickets will get to vote on which game is played.

Registration is $20 per person, or $50 for VIP tickets, which includes food, a shirt, and other perks. Winners will be eligible for prizes including water pipes, oil rigs, vaporizers, and more.

The tournament will be held at The House Sports Bar & Grill on Monday, September 14. Attendees must be 18 years of age or older.

Registration can be found at the DFW NORML website.

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Stephen Carter

Stephen Carter is a journalist and information technology specialist living in Waco, Texas. He has been working with the cannabis movement since 2009. He founded Texas Cannabis Report in 2013 to bring Texans accurate cannabis related news.

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