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The Bud Light-ification of marijuana

There are many things that bother Jon Cooper about the market for marijuana.

“It’s nearly impossible to find a consistent product,” said Cooper, one of the legion of tech start-up guys and M.B.A.s plunging into the world of pot. “You go into a dispensary and buy something called ‘Sour Diesel’ and try it. You go to another dispensary, buy ‘Sour Diesel,’ and it’s a different experience. You go back to the first dispensary, buy it again and it’s not the same, either.”

Despite the inconsistency, nobody doubts marijuana’s popularity as a consumer product: 38 percent of Americans admit to having tried it, and 7 percent use it on a regular basis. But for decades, it has been produced and sold primarily on the black market, which has only recently developed shades of gray and white.

This has wrenched the ancient psychotropic substance into the machinery of 21st-century consumer capitalism — with all the consultants, marketers, brand advisers and scientists that come with it. A joint might never be as easy to access as a can of beer or a cigarette. But thousands of people and millions of dollars are hard at work to make it as predictable and dependable as one. Call it the Bud Light-ification of bud. Read more

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Stephen Carter

Stephen Carter is a 30 year old journalist and information technology specialist living in Waco, Texas. He has been working with the cannabis movement since 2009. He founded Texas Cannabis Report in 2013 to bring Texans accurate cannabis related news.

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1 Comment

  1. May 14, 2014 at 10:50 pm

    That all being said, I’m looking forward to a more efficient market with far more information and consistency.

    However, I still want the ability to purchase bud from people without having it go through all of these processes as well.

    The best way forward is to give people choice, and if we force commercialization and brutal regulation on everyone who grows and distributes cannabis, it will not bode well for choice.