The first full page marijuana ad placed in The New York Times
This has been a year of many firsts for the cannabis industry and activism. First time recreational sales in Washington and Colorado, the first billboard in Texas to promote a march which turned out 2,000 people, and now the first full page advertisement for a marijuana-related company in The New York Times.
On the heels of the publication’s groundbreaking six-part series calling for the end of federal cannabis prohibition, a company called Leafly ran the full page ad congratulation New York on implementing their recent medical marijuana act and positioning themselves at the same time as a go-to resource for science and information about the non-toxic plant and where to legally find it.
“We want to help New York patients learn about cannabis and make responsible and informed consumer choices about the product best suited for their medical conditions. Patients need a reliable, mainstream information portal about cannabis that is free of classic stoner stereotypes, and we truly believe that Leafly is the resource for them.”
Leafly is targeting New York specifically with their campaign, which has been in the works for about 18 months. The company created a portal designed to familiarize consumers with what the New York Compassionate Care Act entails, which conditions it covers, strain recommendations for those conditions, and other educational resources for those who are new to medical cannabis.
The company is based out of Seattle, Washington.
By: Stephen Carter